Current food trends

In transition - setting new priorities

The corona pandemic is affecting us in all areas of life. That much is certain. New priorities are being set and eating habits and the food industry are also changing. In this article, you will find out which developments are high on the agenda for 2022 and why they fit so well with Jupiter's philosophy and goals.

In these times, health is our greatest asset. Nutrition contributes to health. Food is becoming closer to people again and is becoming more important. New dishes are being tried out, and more people are cooking for themselves again. "Know what's in it; know what you're eating!" is the motto.

Consumers report changing routines and behaviors that they want to maintain after the pandemic. Not only has attitudes toward one's own health changed, but also toward a healthy diet. In addition, knowledge about nutrition and ingredients is becoming more important. Additives and preservatives are consciously avoided.

Many people place greater value on quality and pay more attention to where their food comes from. Buying local food has become more important since the pandemic. There is also a focus on buying unpackaged products.

Freshness, regionality, seasonality, sustainability, organic products and quality are becoming key criteria when it comes to choosing food. For over 100 years now, Jupiter's goal has been to help you prepare fresh and regional dishes. Thanks to Jupiter kitchen aids, healthy eating is not only easy to implement, you also save valuable time. And the biggest and most valuable advantage for us: In the end, you know exactly what's in it and are aware of what you're consuming.

What defines food trends?

In contrast to other social trends, food trends are not followed by all parts of society. Rather, they are aimed at specific target groups and are supported by them. Food trends usually pursue certain values. They offer solutions to current problems and reflect wishes and desires. In addition, they not only respond to certain needs, but expand on them and drive them forward.

Local superfoods

#supportyourlocals - Support for local regional businesses has seen an upswing, particularly as a result of the pandemic. People want to buy from their local farmers and know where the products come from. Nevertheless, there are some foods that people don't want to do without. The solution? Regional cultivation of exotic products! And yes, they already exist - turmeric, ginger, soy, rice, etc. from Germany. The trend towards deglobalization and the possibility of breaking away from dependencies are making this development more and more attractive, and more and more imitators are following the pioneers.

A question of taste

The trend is towards "local superfoods" and exotic foods are being grown in Germany. But our local beds and fields also have a lot to offer! For example, beetroot is a real superfood and is in no way inferior to exotic foods as a source of vitamins and minerals.