Current food trends

In transition - setting new priorities

The Corona pandemic is affecting us in all areas of life. That much is certain. New priorities are being set, and so nutritional behavior and the food industry are also undergoing change. Find out in this article which developments are high on the agenda for 2022 and why they fit so well with Jupiter's philosophy and goals.

In these times, health is our greatest asset. Nutrition contributes to health. Food is moving closer to people again and is gaining in importance. New dishes are being tried out, people are cooking more themselves again. "Know what's in it; know what you eat!" - is the motto.

Consumers report changed routines and behaviors that they want to maintain even after the pandemic. Thus, not only the attitude towards one's own health has changed, but also that towards a healthy diet. In addition, knowledge about nutrition and ingredients is also becoming more important. Additives and preservatives are consciously avoided.

Many place a greater emphasis on quality and are paying more attention to where food comes from. Buying local food has become more important since the pandemic. There is also an emphasis on buying unpackaged products.

Freshness, regionality, seasonality, sustainability, organic products and quality are becoming key criteria when it comes to food selection. For more than 100 years now, Jupiter's goal has been to help you prepare fresh and regional dishes. Thanks to Jupiter kitchen helpers, healthy nutrition not only becomes easy to implement, you also save yourself precious time. And the biggest and most valuable advantage for us: In the end, you know exactly what is in it and are aware of what you are eating.

What makes food trends? 

Unlike other social trends, food trends are not followed by all sections of society. Rather, they are aimed at individual target groups and are supported by them. Food trends usually pursue certain values. They offer solutions to current problems and reflect wishes and desires. Moreover, they not only address specific needs, but also expand on them and drive them forward.

Home superfoods

#supportyourlocals - Supporting local regional farms has taken off, especially with the pandemic. People want to buy from their local farmers and know where the produce comes from. Still, people don't want to give up some foods. The solution? The regional cultivation of exotics! And yes they already exist - turmeric, ginger soy, rice & co. from Germany. The trend of deglobalization and the possibility to free oneself from dependencies make this development more and more attractive and the pioneers are followed by more and more imitators.

A question of taste

The trend is towards "local superfoods" and exotics are grown in Germany. But also our domestic beetroots and fields have a lot to offer! For example, beet is also a real superfood and is as a vitamin and mineral supplier in no way inferior to the exotics.